Tips for Helping You Define Your Unique Selling Proposition (USP)

Businesses are constantly being told how important it is to find their unique selling proposition (USP). But that’s meaningless advice if you don’t actually know what a USP is! So what is a USP? A Unique Selling Proposition, sometimes also called a Unique Selling Point (and always abbreviated to USP), in its simplest form is […]

Here are 10 signs that you should think about a new website or redesign

Your business website has been around for a while and while it’s not flashy, it’s still serving its purpose, right? Well, what if you’re wrong? Your business website is often the first introduction that potential customers will have to your business. It should reflect your business ethos, establish your credibility, build trust with your customers, […]

The role of minimalism in modern graphic design

Minimalism is an art movement that began in post–World War II Western art and this quickly spread to graphic design. Minimalist design may look simple but it makes a big impact. It is characterised by clean lines and reductive design elements. Some of the main elements of minimalism in modern graphic design include the use […]

18 effective ways to market your small/medium business on a budget

Running an SME is a challenge, without a doubt. Budgets, time, and resources are often squeezed to the limit. But, no matter how squeezed your marketing budget is, spreading the word about your brand is still critical for success. Here are 18 free, or low-cost marketing ideas you may want to try: 1. Ask existing […]

We’re making some big changes – SquareMorph is now CoreMorph

A lanyard design displaying the CoreMorph logo

After careful consideration and with great enthusiasm, I am delighted to announce that we are changing the business name and will now be known as CoreMorph. This new name represents our commitment to progress and innovation. I believe that the new name better encapsulates the essence of what we do and our values. Why the […]

A quick look at why a responsive website design is so important

A man holding a phone with an exclamation mark on the screen

Times have changed, until fairly recently a responsive website was considered as something that’s ‘good to have’. I’m going to tell you a short story about a recent experience of mine that proves that a responsive website is now essential, and why. What is a responsive website? Before we dive into why a responsive website […]

Award – Best emerging creative design studio Yorkshire 2021

A smily face icon on a yellow background

We have been named Best Emerging Creative Design Studio – Yorkshire 2021 in the Northern Enterprise Awards by SME News.  SquareMorph launched at the beginning of 2020. To say the last couple of years has been a challenge would be an understatement.  Thank you to everyone who has supported us through the last 2 years. It’s great […]

7 tips for being productive when you’re working from home

A woman with her head in her hands looking stressed

The concept of working from home sounds great doesn’t it? If you didn’t actually have to get anything done then it really would be easy. Unfortunately this is not the case and even though you’re sitting comfortably at home, things still need to get done! Years ago, I used to work from my home as […]