Your business website has been around for a while and while it’s not flashy, it’s still serving its purpose, right? Well, what if you’re wrong?
Your business website is often the first introduction that potential customers will have to your business. It should reflect your business ethos, establish your credibility, build trust with your customers, and demonstrate a strong online presence.
Around 73% of small businesses have their own website, and if your website isn’t working hard for your business then you’re missing a huge opportunity. Below are 10 signs that you should think about a new website or a website redesign.
1. Your website isn’t generating sales/leads
If you aren’t generating any sales from your website, or if your website sales are slowing down then this is the number 1 sign that it’s time to revamp or have your business website redesigned.
2. You're not proud of your website
Your website is often the first interaction a potential customer has with your business, it needs to do it’s job well. If you’re not proud of your website it’s likely a reflection of the fact that it’s not doing your business justice.
3. Your website runs slowly
Website speed is so important, not just for SEO but for the user experience of your website. Customers don’t have time to sit around waiting for your website to load. They’ll likely click off and go somewhere else instead. That’s why sites that load quickly will typically receive more traffic and have better conversion rates than those that run slowly.
4. Your website isn't mobile device friendly
A not-so-well-made website might not be mobile responsive, or offer a poor experience on a mobile device. This is putting you at a huge disadvantage when over 60% of web traffic comes from mobile devices. Ensuring your website is mobile-friendly will deliver improved search visibility as well as an improved user experience.
5. Your navigation isn't effective
Navigation plays a huge role in the overall experience of a website. If your customers can’t find what they’re looking for or navigate around your site easily, they’ll get frustrated and stop using it. If your navigation isn’t effective then it’s time to rethink the structure!
6. Your website doesn't reflect your brand style and messaging
You should have a consistent brand identity and brand messaging across every aspect of your business. If your website doesn’t reflect the brand style that you’re proudly promoting elsewhere then it’s time for a redesign. Cluttered, outdated designs are a huge turn-off to potential customers.
7. You don't rank well on search engines
There are many reasons you might not rank well on search engines (this is a huge topic!) but one of these elements is the design of your website as well as how often you are updating your website. A website built using best on-site SEO practices is far more likely to rank higher in search engine results.
8. You can't update your website and add content easily
Apart from the obvious logistical reasons, for your website to rank well on search engines, it should be regularly updated. The search engines just love fresh, unique content. If you can’t update your website with ease then it’s time to make a change. Adding new products, as well as content like blog posts, is easy when you’re using a website built on a Content Management System (CMS).
9. Your website doesn't offer a good user experience
Do your customers enjoy using your website? Does it provide a good user experience? This is so important as a website that prioritises user experience can significantly increase user satisfaction, which ultimately leads to increased conversions.
10. You feel a new website would help your business
Ultimately, you’ll know if it’s time for a new website. If you feel a new website would help your business then reach out and get in touch. We can help you create a website that is a powerful and effective tool for your business.
