The psychology of fonts and how typography shapes brand perception
While fonts may seem insignificant, their impact on design, marketing, and branding is profound. From a practical point of view, typography’s main role is to ensure legibility and enhance readability. But fonts also have a psychological and emotional impact, and that will be the focus of this piece: Understanding the emotional spectrum of fonts Fonts […]
Print vs Digital – Finding the right balance for your marketing mix
We live in an increasingly digital age. The way people consume information, interact with businesses and friends and spend their leisure time has increasingly moved online. That means print media is dead, right? You couldn’t be more wrong! Print marketing still has an important place and many benefits that you simply can’t get from its […]
Why does your business need a strong brand strategy?
Does your business have a strong brand strategy? If not, why not? Your brand strategy helps to differentiate your brand from others in the market. It helps you to create an integral brand identity that will resonate with your customers. And it drives all-important brand recognition within the market too. Without a clear strategy in […]
Why print design still matters in a digital world
Many business owners regularly ask “Is print design still worth it?” as we move into this increasingly digitised world. So, is print design obsolete? Only if you view print design and online design as competitors! But the reality is that when they are combined, print media and digital media are at their most effective. Here […]
8 signs that it’s probably time for a brand refresh
No matter what your business does, there’s no doubt that nailing your brand identity is incredibly important. According to statistics from Edelman, 81% of consumers need to trust a brand to consider buying from them, and brand recognition and brand identity are a huge part of creating that trust with your customer base. Keeping your […]
Tips for helping you define your unique selling proposition (USP)
Businesses are constantly being told how important it is to find their unique selling proposition (USP). But that’s meaningless advice if you don’t actually know what a USP is! So what is a USP? A Unique Selling Proposition, sometimes also called a Unique Selling Point (and always abbreviated to USP), in its simplest form is […]
Here are 10 signs that you should think about a new website or redesign
Your business website has been around for a while and while it’s not flashy, it’s still serving its purpose, right? Well, what if you’re wrong? Your business website is often the first introduction that potential customers will have to your business. It should reflect your business ethos, establish your credibility, build trust with your customers, […]
18 effective ways to market your business on a budget
Running an SME is a challenge, without a doubt. Budgets, time, and resources are often squeezed to the limit. But, no matter how squeezed your marketing budget is, spreading the word about your brand is still critical for success. Here are 18 free, or low-cost marketing ideas you may want to try: 1. Ask existing […]
You don’t have to be a big business to benefit from the power of consistent branding
Your brand is one of your business’s biggest assets. It makes you stand out from the crowd and should be immediately recognisable to your customer base or audience. 81% of consumers say they need to trust a brand to consider buying anything from them, and a consistent brand identity plays a huge role in building […]
A quick look at why a responsive website design is so important
Times have changed, until fairly recently a responsive website was considered as something that’s ‘good to have’. I’m going to tell you a short story about a recent experience of mine that proves that a responsive website is now essential, and why. What is a responsive website? Before we dive into why a responsive website […]
7 tips for being productive when you’re working from home
The concept of working from home sounds great doesn’t it? If you didn’t actually have to get anything done then it really would be easy. Unfortunately this is not the case and even though you’re sitting comfortably at home, things still need to get done! Years ago, I used to work from my home as […]