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Welcome to the journal where we explore the latest trends in the creative industry, share our news, and offer tips and insights to help you grow your business.
While fonts may seem insignificant, their impact on design, marketing, and branding is profound. From a practical point of view, typography’s main role is to ensure legibility and enhance readability. But fonts...
Does your business have a strong brand strategy? If not, why not? Your brand strategy helps to differentiate your brand from others in the market. It helps you to create an integral...
No matter what your business does, there’s no doubt that nailing your brand identity is incredibly important. According to statistics from Edelman, 81% of consumers need to trust a brand to consider...
Businesses are constantly being told how important it is to find their unique selling proposition (USP). But that’s meaningless advice if you don’t actually know what a USP is! So what is...
Minimalism is an art movement that began in post–World War II Western art and this quickly spread to graphic design. Minimalist design may look simple but it makes a big impact. It...
Your brand is one of your business’s biggest assets. It makes you stand out from the crowd and should be immediately recognisable to your customer base or audience. 81% of consumers say...
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